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Question 1: What is the term adopted for updates by Twitter users?
Ans: a. Tweets
b. Twoots
c. Twinks
d. Posts
Question 2: Why is it important to post to a blog regularly?
a. It reduces the cost per blog post
Ans: b. Keep readers engaged and also give search engines content to index
c. It gives the social media marketing specialist something to do
d. It allows more chances for the company to put
Question 3: What can a company do on Facebook apart from their page to create a following?
a. Post more updates than usual
b. Post controversial posts
c. Use several pictures
Ans: d. Use Groups, both company originated and posting to other groups
Question 4: How can a company ensure that the proper audience finds their YouTube videos?
Ans:a. Post links on the company blog to the YouTube videos
b. There is no method to effectively direct people to the company videos
Ans: c. Use of keywords
d. Sending out mail advertisements
Question 5: In a company who should own the social marketing plan?
Ans: a. Head of Marketing
Ans: b. CFO
c. President
d. Operational staff
Question 6: What is “social media optimization”?
Ans: a. Creating content which easily creates publicity via social networks
b. Writing clear content
c. Creating short content which is easily indexed
d. Hiring people to create content for social networks
Question7: What place does Pricing have in marketing?
a. Higher prices guarantee higher revenue stream
b. The company should actively market how much their products cost
Ans: c. Different pricing levels can be tested to see what elicits the best consumer response
d. Marketing based on the pricing level relative to competition is important
Question8: What would the marketing budget section of a marketing plan detail?
a. The cost to write the plan
Ans: b. The expected costs for each ad campaign based on the delivery method
Ans: c. The overall marketing budget for a year
d. The marketing personnel job descriptions
Question9: How can a company use the same material for both traditional and social network marketing?
a. Posting a luring comment on Twitter the company site
b. Selling ad space on the company website
Ans: c. Utilizing a television ad campaign online as well on their site and sites such as YouTube
Ans: d. Creating a magazine print ad with the company website
Question 10: What is the ultimate goal of social network marketing plan?
a. To satisfy investors in the company
b. To justify spending in marketing
c. To find investors for a company
d. Drive potential customers to the company and give them an action time to perform
Question 11: How often should a marketing plan be revisited?
a. Never, once written it is complete
Ans: b. As often as needed in order to revisit the plan of action and revise any new actions
c. At company board meetings
d. During the financial review of the company each month
Question 12: Which of the following would be leveraging both social network and traditional marketing?
a. Handing out print advertisements with a coupon for a store
Ans: b. A print advertisement in a magazine which drives people to a website where there is a free trial offer
c. Posting an advertisement on a message board
d. Hosting a video ad on YouTube not otherwise seen elsewhere
Question 13: How does creating a social network marketing plan differ from a traditional marketing plan?
a. The brand image should be completely different for social marketing
Ans: b. The staff requirements and skill sets for social marketing are different
Ans: c. There is no need for a social marketing plan, but social marketing plan is required for traditional marketing
d. Other than the method of delivery, a marketing plan either way will be similar
Question14: Which of the following is valuable in increasing a page rank?
a. Paying for placement
b. Static content
Ans: c. Quantity of links from other highly ranked pages to your site
d. No contact information
Question 15: Why is there no specific definition of what is social media marketing?
Ans: a. There is not governing body over social media marketing
b. Companies cannot come to one definition
Ans: c. The concept is relatively new compared to traditional marketing and is still being defined
d. It had not yet been widely accepted
Question16: How do ebooks represent a from marketing?
Ans: They are often free, include useful information, and direct the reader onto the company which created the ebook for.
Question 17: If marketing is relatively easy to do online
Ans: Hired experts can drive the best results of campaigns and help guide the company in its marketing
Question 18: What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness.
Ans: a. Ask the watcher to visit the company site at the end of the video
b. Make the videos at least 5 minutes long
c. Make the videos under 10 seconds
d. Have the CEO featured in the advertisement
Question 19: Which of the following are podcasts least likely to target?
Ans: a. Sales
b. Branding
c. Customer loyalty
d. Customer delivery
Question 20: Why is the subject line of any email campaign important?
a. It gives the person an opportunity to delete the email before reading it
Ans: b. It is all the receiver sees besides the email address until they open the email
c. It let the receiver know they are about to be sold something
Question 21: What is the general purpose of posting a video blog routinely to YouTube?
a. It allows the company to hard sell its products
Ans: b. It allows the company to drive website traffic to its blog
Ans: c. It can be used to disperse the company contact information
d. It allows followers to create a personal connection with the employees of the company
Question 22: What is the term used for a person who is receiving updates of another Twitter user's updates?
a. User
Ans: b. Follower
c. Connection
d. Friend
Question 23: What style of blogging would be most effective for building relationships with customers?
a. Using the blog only for press releases
b. Posting resumes of the company officers
Ans: c. Posting articles about how terrific the company is, and putting down the competition
Ans: d. Writing posts about the company and its ups and downs from inside, personalized approach
Question 24: How much a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.
a. 90 cents
Ans: b. 10 cents
c. 20 cents
d. 1 cents
Question 25: What do Connections on LinkedIn effectively represent?
Ans: a. Random strangers who found the company
b. People the company has sold product or services to
c. An avenue to disperse coupons
Ans: d. People and other companies the user is connected to directly
Question 26: Which 3 industries are the largest users of affiliate marketing?
a. Prescription drugs, electronics, child products
b. Gambling, adult, retail
c. Retail outlets, bakeries, beverage
Ans: d. Computer equipment, auto manufacturers , construction
Question 27: How can a company convert posts on Twitter to sales?
a. Write demanding points about the competition
b. Write posts about personal information of the CEO
Ans: c. Creating posts which drive followers to their site
Ans: d. Constantly post updates about how the company needs more sales
Question 28: What can a company do to offset the cost of running a blog?
Ans: a. Place ads on the blog which generate pay per click income
Ans: b. Charge users a fee to read the blog
c. Only allow past customers to read the blog
d. Require a monthly membership to the entire company website
Question 29: What is the ultimate goal of a social network marketing plan?
a. To satisfy investors in the company
b. To justify spending in marketing
c. To find investors for a company
Ans: d. Drive potential customers to the company and give them an action item to perform
a. Someone must email the firm twice to get on a list
Ans: b. Someone must ask to be on your email list, and then verify by clicking a link they want to be on it
c. Someone must email the firm twice to get off an email list
d. Someone has to send an email confirming an online purchase
Question 31: 22 What is “wiki”?
a. Form of blogging
b. A social networking site
Ans: c. Interconnected and user generated knowledge management systems
d. A tool for posting to social media networks
Question 32: Which type of marketing would a company blog be considered?
Ans: a. Social Network Marketing
b. Traditional Marketing
c. Both
d. Neither
Question 33: Which of the following are podcasts least likely to target
Ans: sales
Question 34: What is the term adopted for updates posted by Twitter users?
Ans: a. Tweets
b. Twoots
c. Twinks
d. Posts
Question 35: What does the Answers section of LinkedIn allow people to do?
a. Users to post questions directly to companies
Ans: b. Post questions based on a category, and receive responses from experts in the field
c. Post links to the company press releases
d. A meeting place for new connections
Question 36: What non financial measure of marketing is important to track?
a. CEO performance
b. Number of new hires in marketing
Ans: c. Number of impressions
Ans: d. New customer acquisition
Question 37: What does updates to Facebook status resemble most closely?
a. Video blogs
Ans: b. Posts on Twitter
c. A company white page
Ans: d. Articles on LinkedIn
Question 38: How does a blog directly impact sales of a company?
a. It tells customers what products to buy
b. It can be used to talk negatively about the competition
Ans: c. It is typically used as the way to disperse company coupons
Ans: d. Typically a blog does not directly create sales
Question 39: What is the main reason traditional marketing will never completely go away?
a. It is a cheaper than social media marketing
Ans: b. All companies are required by law to use traditional marketing techniques
c. There are better tax write offs for traditional marketing
Ans: d. It's proven to work time and again
Question 40: What style of videos can a company post on YouTube?
Ans: a. Video Blogs
b. Television Commercials
d. Product Demonstrations
Ans: All of the above
Question 41: What should a company post on Twitter?
a. New product launches
b. Significant company news
c. Occasional day to day posts of interest
Ans: d. All of the above
Question 42: How is site traffic useful in evaluating marketing?
Ans: a. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined
b. There is no correlation site traffic and marketing
Ans: c. Ads can send receivers to a specific landing page, which can be tracked
Ans: d. Product sales from the company website can be attributed directly to the marketing campaign
Question 43: What is another term for “social media”?
Ans: a. Media Optimization
Ans: b. Consumer Generated Media
c. Advertising Socialization
d. Consumer Media Advertising
Question 44: Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
a. It reduces taxable profits
b. To get a second opinion
c. Creates goodwill
Ans: d. Hired experts can drive the best results of campaigns and help guide the company in its marketing
Question 45: What feature does LinkedIn offer for pay accounts?
a. Ability to post pictures
Ans: b. Increased abilities to connect directly and send messages to people
c. Ability to post in Groups and create a Group
d. Ability to block users
Question 46: What is the method for being linked to other users on LinkedIn?
a. Followers
Ans: b. Connections
c. Friends
d. Associates
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