ODESK SOCIAL MEDIA MARKETING TEST ANSWERS -(PART3)

Social Media Merkiting Test in Odesk.oDesk Social Media Marketing Test Answers -(Part 1)we will help you to pass oDesk Social Media Marketing.Free oDesk Test Answers and Latest SEO Tips.

1 off 58

Question 1: How can a company create a forum for dialogue on LinkedIn?
a. Post updates to the company status
Ans: b. Use of Groups
c. Change the company profile regularly
d. Post demeaning comments for the competitors' pages

Question 2: What should be the length of an effective blog post?
a. Several pages in length
b. No more than a few sentences
c. A few sentences mixed with several links to other sites and references
Ans: d. A few paragraphs

Question 3: What is affiliate marketing
Ans: when a 3rd party helps market your business. And in turn your pay them a commission based on sales as aresult of their efforts

Question 4: What traditional marketing technique is YouTube closest to?
a. Print advertising
Ans: b. Television advertising
c. Radio advertising
d. Mail Advertising
Question 5: What is a method of marketing on Facebook which can reach several users by spending money?
a. Pay money for a better quality Facebook account
b. Pay a third party to make posts to your account
c. Charge a fee for users to be your friends
Ans: d. Facebook Pay Per Click placed advertisements

Question 6: How far into the future should a company plan its marketing activities?
Ans: a. Up to 1 year
b. 5 years
c. 1 month
Ans: d. Indefinitely

Question 7: Why would a company possibly want to spend more on PPC early on?
a. It costs less early on
Ans: b. To drive traffic to their site and increase awareness
c. To let the competition know they are serious
d. To sell more products

Question 8: What is meant by the concept of “viral” in social media?
Ans: a. Social media which is spread to viewers by the consumer, growing in popularity
Ans: b. It is a method of branding a company
c. Advertising which can easily be emailed
d. Marketing advertisements which are not serious

Question 9: Why is Facebook the most well rounded social networking marketing space?
a. It has been around the longest
b. It does not cost any money
Ans: c. It allows for video, short posts, long posts, articles, pictures – all aspects of other sites combined into one
d. It allows for pictures

Question 10: How does YouTube serve a dual purpose in social media marketing?
a. It can be used as a company blog as well as video advertisements
b. It can be used for company pictures and videos
c. It can be used to host the company website as well as videos
Asn: d. It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube

Question 11: What is meant by “white hat”?
Ans: a. When markets show up for work wearing white hats
b. Dishonest techniques for gaining higher ranking
c. Ethical and honest methods of increasing page ranking
d. Soft ware use to increase ranking

Question 12: Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?
a. Required by law
Ans: b. Search engine rankings will include hits on the blog as part of the overall website hits
c. Requires less effort to maintain
d. Cannot be hacked easily

Question 13: What is a “value proposition”?
Ans: a. The pricing of the product
b. The same as a business plan
c. A statement as to how the company will make more money
d. A statement as to how the company adds value for customers

Question 14: What is the character limit for posts on Twitter?
a. No limit
b. 100 characters
Ans; c. 140 characters
d. 200 characters

Question 15: What type of status updates would drive visitors to the company site?
Ans: a. An update telling friends they hope to see them all soon
Ans: b. A link to a new press release hosted on the company site
c. A link to a third party hosting a company press release
d. A picture of the CEO

Question 16: How can LinkedIn serve the company aside from social network marketing?
Ans: a. Job openings can easily be dispersed to qualified candidates on LinkedIn
b. Company pictures can be posted to the profile
c. Negative press about the competition can be easily spread
Ans: d. Pricing lists can be posted

Question 17: Which of the following would not be effective in headline writing?
a. Using words that draw attention
b. Using words that people may search for
Ans: c. Using small words which take up space and do not add value
d. Using words such as “new, exciting, special offer”

Question 18: How can a company place itself as an expert in a certain area of expertise?
a. Post updates which brag about the company
Ans: b. Actively answer questions in the Q&A section of the site
c. Post comments on competitors pages stating how they are inferior
Ans: d. Answer questions in all categories, even ones the company is not in business of.

Question 19: What is the overall goal of social media marketing for companies?
Ans: a. Generate sales
b. Increase company headcount
Ans: c. Increase their web presence
d. Help accelerate product launches

Question 20: How can a podcast be used to drive customers to a website?
a. By only hosting the podcast on the website
b. By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for information
c. By making the podcast a premium one which costs money
Ans: d. By telling the listeners that they need your product

Question 21: What would be the marketing budget section of a marketing plan consist of?
a. The cost to write the plan
Ans: b. The expected costs for each ad campaign based on the delivery method
c. The overall marketing budget for a year
d. The marketing personnel job descriptions

Question 22: What are the four P’s of marketing?
Ans: a. Placement, production, procurement, procedures
b. Product, price, place, promotion
c. Position, price, production, premature
Ans: d. Product, promotion, procedures, procurement

Question 23: Why is affiliate marketing a favorable from of marketing?
a. It is inexpensive.
b. Nothing is paid unless there is a sale resulting from the affiliate’s efforts.
Ans: c. It guarantees increased sales
d. It is complex so not many people utilize it

Question 24: What is meant by “Marketing Creative”?
a. The employees in the marketing department
Ans: b. The content for marketing and its creative aspect
c. The methods used to distribute marketing material
d. The branding image of the company

Question 25: Which type of marketing would be a company blog be considered?
a. Social Network Marketing
b. Traditional Marketing
c. Both
d. Neither

Question 26: What is a "call to action"?
Ans:  a. Giving an advertisement's receiver a specific direction such as 'visit the site'
b. Using telemarketing to reach out to potential customers
c. Defaming the competition
d. Creating a new marketing campaign

Question 27: What is one measure a company can use to validate the usefulness of its video posts on YouTube?
a. The number of followers
Ans: b. The amount of views of the video
c. The number of videos the company has up
Ans: d. The sales volume of the company

Question 28: What does the product portion of the 4 P's of marketing focus on?
Ans: a. The product or service being marketed to consumers
b. The manufacturing process
c. How the price will be set for the product
Ans: d. How the new product will be promoted

Question 29: What additional feature does Facebook have that helps engage in a dialogue with followers?
a. Ability to leave messages for each other
b. Ability to chat live
c. Ability to post updates live
d. Ability to post updates from a mobile device
e. All of the above

Question 30: Why would a company possibly want so spend more on PPC early on
Ans: to drive traffic to their site and increase awareness

Question 31: Why are purchased email lists typically ineffective?
a. They are too expensive
b. They distribute an email to far more people than the company has in its contacts
Ans: c. They make up fake emails to sell
d. They are not targeted at customers specific to your company and have high bounce rates

Question 32: Why has web marketing become a popular form of marketing?
a. It is much cheaper than other forms and often more effective
b. Television advertising is being offered less
c. It is easier than traditional marketing
Ans: d. It has been heavily advertised

Question 33: Why would a firm employ guerilla web marketing?
a. It is guaranteed to work
b. It allows greater flexibility
Ans: c. It gives the firm more control over its marketing budget.
d. It is unconventional and can often leave a lasting impression on potential customers

Question 34: What is contingency plan?
a. A second written plan in case management doesn't like the original plan
b. A detailed marketing plan
c. A set of actions to be taken if the origin l plan does not perform as anticipated
d. A marketing plan written just for social networking

Question 35: Why is affiliate marketing a favorable form of marketing
Ans: it grantees increased sales

Question 36: Why are affiliates not the same as having a sales force?
a. The affiliates are virtual
b. The affiliates can be based anywhere in the world
c. The affiliate only drives traffic, they do not necessarily convert them to sales
Ans: d. The affiliates have limited availability

Question 37: Why is it important to fine tune the timing of the ad and keywords used
Ans: to carefully target the customer base desired, not wasting impressions and clicks

Question 38: Why is the subject line of any email comparing important
Ans: it is all the receiver sees besides the email address until they open the email

Question 39: How do listeners decide what is a worthwhile podcast to continually listen to?
a. High quality audio and high quality content
b. If it’s funny
c. Broad based podcasts with no general direction
Ans: d. Having several hosts and a myriad of topics

Question 40: How is the “open rate” important?
a. It tells the company how many people clicked on the links in the email
Ans: b. It lets the company know how many people bought a product
c. It is the number of people who received the mail
d. It is the number of people who actually opened the email sent to them, giving the company insight in to how effective the email marketing campaign was

Question 41: How is the pricing model of a click determined?
a. Standardized rate for the ad
Ans: b. Google sets the price worldwide
c. Ads always cost more in later months
d. The more popular a search term the more a customer will have to pay to use that term in his/her target keywords list

Question 42: How can a podcast be used to brave customers to a website
Ans: by telling the listeners that they need your product

Question 104: How do eBooks represent a form of marketing?
a. They are often free, include useful information, and direct the reader onto the company which created the eBook for further information
b. They are not a form of marketing
c. They can be placed on free sites where paid advertisements generate income
d. They can be used to defame the competition

Question 43: How can supplemental materials be delivered to the podcast listener?
a. Embedded into the audio file
b. Files can be made available for download along with the link to the podcast
Ans:  c. The listener has to go to a special site only during the podcast
Ans: d. The listener must pay for any additional materials

Question 44: How important is content on a site when optimizing it?
a. Not important at all does not factor in
b. Mildly important to keep customers happy
Ans: c. It is the only thing which creates a higher ranking in search engines
d. Very important new content especially

Question 45: What is meant by “niche marketing”?
Ans: a. Targeting a broad based group of people
b. Targeting a very specific demographic
c. Advertising on the television
d. Advertising only online

Question 46: What is meant by “whit hat”
Ans: When marketers show up for work wearing white hats

Question 47: What should a company do once it achieves its search engine ranking goals?
a. Stop promoting site
b. Constantly monitor and improve their site in order to maintain their ranking
c. Revise the site once in awhile
Ans: d. Sell advertising on their site

Question 48: What is one unfavorable trait sometimes seen in affiliate marketing?
a. The cost is low
Ans: b. It brings additional traffic to a site
c. Affiliate will use unethical techniques to drive customers in hopes of earning a commission
d. It is only paid for based on successful selling

Question 49: What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?
a. It keeps the marketing staff busy in down times
Ans: b. It impresses clients
c. A well maintained blog will help increase page rank with search engines
d. It makes the company seem larger than it is

Question 50: What is the purpose of a traditional press release?
a. Is acts as a direct marketing sales tool
b. It can be mailed out to potential clients
c. It announces company information to a widely dispersed group of people
Ans: d. It target markets to internet users

Question 51: What is the purpose of sending a monthly newsletter?
a. It creates work for employees at the company
b. It builds branding creates awareness and connection with potential clients
Ans: c. It gives people a chance to opt out of ever talking to your company again
d. Required by law

Question 52: What is an auto-responder?
a. A person who replaces to all emails for the company
b. An automatic email message sent to someone who takes an action such as submitting a form on a company website
Ans: c. A method of direction communication with clients
d. An email relay system

Question 53: What is the “active voice” style of writing ads?
a. Using “you” and not “I” or “we”- directing wording towards the customer
b. Writing in the first person
Ans: c. Writing in the third person
d. Speaking omnisciently

Question 54: What is the formula for calculating cost per customer acquisition?
a. Marketing spent on television divided by the number of new customers
b. Sales divided by customers
c. Total marketing budget divided by all customers ever
Ans: d. Total marketing budget for a specific period divided by the number of new customers for that same period

Question 55: What is “cost per customer acquisition”?
Ans: a. The amount a company pays a customer to try their product
b. The average cost of marketing spent per new customer
c. The cost of marketing staff
d. The cost to beat competitors

Question 56: What is “cost per action”?
Ans: a. Same as pay per click
Ans: b. A payment agreement where a specific action creates a payable event for the affiliate such as a click a purchase a number of page views
c. A payment agreement where costs change depending on volume
d. The product cost

Question 57: What is an “impression”?
a. When a person buys a product from a site
Ans: b. When your ad is displayed on a page online, not necessarily clicked on
Ans: c. When an ad is clicked on when an ad on
d. When an ad makes an impression on a client

Question 58: What is meant by “web 2.0”?
a. The resurgence of internet companies with more interactive focus, such as blogging and social networking
b. Any website which has survived the dot com bust
c. Sites made using new technology
Ans: d. Internet companies who focus on retail sales