Question:1 What methods of social network marketing should a company always use?
Ans: Depends on the company, their product, their audience
Question:2 What is “guerilla marketing”?
Ans: Marketing which relies on time and energy rather than a large dollar budget.
Question:3 What is meant by Brand Management?
Ans: The company executive management team.
Question:4 Which of the following is an important aspect of creating blogs and posting content?
Ans: Posting at least once a month to the blog.
Question:5 What is a “call to action”
Ans: Giving an advertisement’s receiver a specific direction such as “visit the site”.
Question:6 What is a “vlog”?
Ans: New technology to aid in blogging
Question:7 What can a company do on Facebook apart from their page to create a following?
Ans: Use Groups, both company originated and posting to other group.
Question:8 In a company who should own the social marketing plan?
Ans: Head of Marketing.
Question:9 What is meant by “micro-blogging”?
Ans: Blogs with limited individual posts, limited by character count typically.
Question:10 What is meant by A/B testing in marketing?
Ans: Testing 2 versions of an advertisement to see which elicits the best response.
Question:11 What Place does Pricing have in marketing?
Ans: Different Pricing levels can be the pricing level relative to competition is important
Question:12 What would the marketing budget section of a marketing plan detail?
Ans: The expected costs for each ad campaign based on the delivery method
Question:13 How can a company use the same material for both traditional and social network marketing?
Ans: Utilizing a television ad campaign online as well on their site and sites such as YouTube.
Question:14 How often should a marketing plan be revisited?
Ans: As often as needed in order to revisit the plan of action and revise any new actions
Question:15 Which of the following would be leveraging both social network and traditional marketing?
Ans: A print advertisement in a magazine which drives people to a website where there is a free trail offer.
Question:16 How does creating a social network marketing plan differ from a traditional marketing plan?
Ans: There is no need for a social marketing plan, but social marketing plan is required for traditional marketing.
Question:17 What should be the length of an blog post?
Ans: A few sentence mixed with several links to other sites and references.
Question:18 Why is there no specific definition of what is social media marketing?
Ans: The concept is relatively new compared to traditional marketing and is still being defined.
Question:19 What is meant by the “blogosphere”?
Ans: The interconnected community of blogs via linking to each other
Question: 20 How do ebooks represent a from marketing?
Ans: They are often free, include useful information, and direct the reader onto the company which created the ebook for.
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